Senior Experience Designer & Strategist with over a decade of experience shaping
products and services from concept to execution. I lead complex experience
challenges
by connecting customer insights, business strategy, and technical
requirements, turning
them into intuitive experiences.
I work across strategy and hands-on design, partnering with cross-functional teams
to define North Star visions, establish experience architectures, explore concepts, and
bring high-fidelity solutions to life. My experience spans B2B digital channels, retail store
experiences, and emerging technologies, with work that has influenced product roadmaps,
launched new experiences, and driven measurable business outcomes.