AMAZON DSP PARTNERSHIP
Opportunity
Amazon is moving away from traditional delivery services like UPS or FedEx, and towards a model where small business Delivery Service Providers (DSPs) deliver packages to their destination. Our team was assigned the task of creating a streamlined automation flow specific to Amazon DSPs, with a defined timeframe for account creation.
THE PROCESS
Discovery & Business Requirements
Our goal was to expedite the onboarding process for new Small Business DSPs while ensuring user ID validation. We aimed to create a scalable flow for future projects, completing the Define, Explore, Design, and Test phases within one month. Additionally, our focus was on clearly stating the DSP package and any associated promotions.
During the initial phase of this project, we identified entry points into the shopping flow and outlined which pages would be impacted by integrating the Amazon DSP service.
Diagram illustrating Entry Points and Upper Funnel Purchase Flow
We conducted multiple rounds of research, each focusing on different aspects of the user experience, to ensure thorough coverage of all aspects.
Initially, investigated various aspects of the experience to ensure comprehensive coverage. Key takeaways revealed that some users were confused by the discounts on the plans and devices, leading to uncertainty about their total expenses. Furthermore, the presence of additional promotions added to this uncertainty, as users were unsure about their application throughout the contract period.
Then, our research team conducted tests on various aspects of the flow, covering a broader range of screens from the landing page to the shopping cart.. While the price of the DSP plan was clearer, there was continued confusion surrounding device discounts throughout the experience. Users expressed dissatisfaction with the uncertainty regarding the application of discounts.
We completed our final round of research on the shopping cart page, driven by our deadline. During this round, we identified the ongoing need for improvements, particularly in providing clarity around the price, promotions, and any additional fees.
Research Study &
Key Findings
Due to the confidential information related to the project's nature I can't be publicly display the design. If you would like to learn more, reach out to me directly for further details.